Companies are coming under increasing economic and social pressure. They have to deftly navigate an ecosystem in which stakeholders’ expectations, competition and regulations – not to mention the considerations of sustainable development – are mounting. These issues make decision-making more complicated, but they should also be seen as opportunities. For it is our belief that companies which positively embrace their ecosystem and its economic, social and environmental shifts will reap performance benefits over the long-term. That’s why, after initiating efforts in 2019 and 2020 to take this transition on board for our Group, primarily through in-house initiatives including a day “given” to our staff to use for “CSR” actions, in 2021 we have decided to take a much more enterprising approach. In this regard, CRYLA GROUP’s Management would like to give each of our employees the chance to invest in a connected initiative, whether within the Group or outside. Our staff has thus been able to take part in countless social, cultural or sports events for their own well-being and that of their environment.